According to some studies and various statistics, it is estimated that about 75% of first-time blog visitors never return, for reasons as diverse and varied as possible. It is therefore necessary to be able, very quickly, not only to attract visitors to your niche site but then to keep them. Because even if you have an ideal niche site and a very good census and listing place on Google, if your site is disorganized and unreadable, potentially interested people will not stay. There are therefore several tips to follow to ensure that your visitors stay and don't go looking elsewhere for a site that would suit them better.
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Above all, the basis is not to be neglected
Creating the need and desire
Above all, the basis is not to be neglected
First of all, of course, you have to apply all the usual tips when writing a blog article, and I give many examples of them on this site. You should not forget to put different subtitles in addition to the usual title, to space out your text and make it more digestible. Just imagine a Wikipedia page without all its subtitles and separations, and you'll soon see that it is these chapters that make the reading clearer and more enjoyable.
In the same vein, you should not neglect anything that can air out your text and make it lighter. I am thinking here especially of lists detailing different points, which will always be more effective than a complete text, and also of images which, without being too numerous to avoid drowning the fish and proving to be counter-productive, will be useful to make the reader breathe while giving him visual information that could have taken many and tedious lines if it had been necessary to describe them in words.
Creating the need and desire
Apart from these general ideas, to really build customer loyalty, you have to do more than just not make them want to leave, you have to make them want to stay and, above all, to come back. And there are different methods to do this, but the most convincing is certainly the one that will reward the visitor's loyalty with a prize, whatever it is. A bit like your hairdresser who gives you a free haircut after your tenth visit, or your cinema which offers you a reduced rate if you buy their loyalty card, you should not be afraid to create a material motivation among your visitors to encourage them to come back often.
Know how to offer the right gift
How you retain and reward them will then vary greatly depending on your niche site. But there are a number of recent examples that have worked well, such as PokerStars hitting the big time with its Platinum Passes, a prize reserved for its most loyal and talented online players. The reward was an entry to the PokerStars Players Championship in the Bahamas, which normally carries a $25,000 entry fee. And it was a real success because, in addition to the excitement among players to acquire the Pass, it was one of those "amateurs", Ramon Colillas, who ended up winning the tournament in front of many professionals and taking home more than $5 million in prize money.
Another simpler example is that of the blog Crazy Egg, which, for the purchase of its marketing advice book, promised 2 calendars as a bonus and also a mystery gift. This kind of surprise is always a great attraction for visitors, who often want to know what it's all about. However, be careful not to offer a useless gadget as a surprise or your buyers will be greatly disappointed and may go elsewhere.
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