It's no secret that Artificial Intelligence (AI) is going to have a huge impact on the way we do business in the near future. In fact, this is already the case in many sectors. The data on the next wave of AI integration is clear: according to Gartner, 37% of organizations have already implemented AI in some form or another, representing a 270% increase over a four-year period.
AI is also becoming much more accessible to organizations beyond those that are part of it. This means that very soon, many, if not most, of your company's competitors will be deploying AI solutions to develop and refine a competitive advantage.
If your company is not among the 37% of companies that have already implemented AI, all of this could mean that 2020 is the year you will finally do it, adopting the capabilities of AI to increase productivity, improve organizational efficiency, and deliver a better service and experience to your customers. If you think you're ready to dive into the world of AI, here are some tips to help you get started.
Areas where AI can benefit your business
AI can impact your company's bottom line in many ways. Below we present four key areas that are ripe for transformation through the implementation of strategic AI.
Customer Service
Conversational interfaces are one of the most visible forms of AI technology. These days, it would be difficult to shop online without encountering a chatbot designed to help you find what you need more efficiently. Conversational AI cannot replace human customer service, but it can do a lot to improve it. Many consumers today say they prefer chatbot customer service over other available options.
Optimize your processes
Process optimization is a big step forward for companies. AI has enormous potential to help companies optimize their operations by training machines to perform tedious or difficult tasks for humans.
More effective identification of cyber threats
Cybercrime is a growing problem for companies. The frequency of attacks against businesses is increasing and the cost of recovery can be crippling. In addition, SMEs are the most frequent targets of these attacks, and they are more likely to lack the security and funds to limit the damage. The good news is that AI is increasingly available to proactively identify threats as they occur, which can help companies minimize the impact of such events.
Customization
Personalization is a very fashionable term within SEO and digital marketing agencies. In this area, AI enables companies to create personalized experiences that meet the increasingly high expectations of consumers. Think of Netflix, Amazon and Spotify, all of which use AI to make highly personalized and accurate recommendations to users.
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