Content is king on the web, everyone says so on all serious blogs. But writing texts that Google doesn't understand and doesn't position on any keyword, it's of no interest. Here are a few tips that will make your content relevant and intelligible to search engines.
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1 - The title, the H1 tag
The H1 title is communication. It should make the reader want to read the rest of the article: It should be short, formulated in the form of a question (should we do this or that?, is it ...?, why is it necessary ...? ) or advice (The 3 tips for ..., 5 tips that do ..., etc.). If the title is badly written, the reader will leave immediately and the writing work that follows will have been useless.
Each page should have its own title, which should be short and, if possible, fit on a single line. Use simple and explicit vocabulary that is appropriate for the target audience and avoid rhetorical effects.
Graphically, it should be visible and have a larger font size than the body of the text.
It should be capable of being used in an interactive summary. Search engines such as Google give more importance to the first two or three words of the title.
2 - The introduction (the chapter)
After the title, the main purpose of the teaser is to make the reader want to read the rest of the article, it should encourage the reader not to zap on another article.
It should be a paragraph of 50 to 100 words maximum and should be highlighted in one way or another graphically (color, box, etc.).
It should summarize the essential information, leaving the body of the text to provide more detail. It should be straightforward and present the topic in a straightforward manner.
At the end of the introduction, the reader should know whether he or she is reading the rest of the text or whether he or she is leaving. But if he or she leaves, he or she knows why. There is nothing worse than letting a potential buyer leave because the title and chapters are poorly done and the reader did not understand the information he or she might have found in the sequel.
3 - The body of the article
Writing meets both formal and substantive requirements.
In terms of content, the article must tell a story that interests its readership and provides information, advice or something else. Any bland article, without interest or editorial consistency, will automatically be zapped by Internet users, generating more or less important bounce rates, which is a very negative signal on the editorial level.
The number of words should ideally be between 500 and 2,000, but if everything is said in 500 words, don't try to put in 2,000 because you've read that SEO experts recommend that most texts be quite long.
Make subtitles on which the referrer can put H2 or H3 tags.
Use headings, put a few keywords in bold and use bulleted or numbered lists for enumerations, make paragraphs well ventilated.
Use rather a simple style, with short sentences, subject verb complement.
Avoid acronyms and legal, administrative, business jargon, etc., unless it suits the understanding of the target audience. The tone used should be appropriate to the target audience and should be consistent.
Absolute time benchmarks should be preferred. On the other hand, spatial references specific to the paper medium should be avoided.
4 - Links : The internal mesh and external backlinks
To position itself in a SERP, a text must be linked to others by a link, the famous backlink. There are two types of links, the internal link and the external link.
The internal mesh links pages together in a semantic cocoon or silo. The mesh is organized in an extremely rigorous and precise way to allow the page to position itself.
Netlinking is the extension of the internal mesh, but outside the site. The objective is to create backlinks, external links that are at the heart of any SEO strategy. To learn more about natural referencing, click on this link.
5- Integrate images
Images give meaning to text. Images should be associated with alternative text that makes a concise description of them (ALT tag), as this improves the natural referencing and accessibility of the site, just like the captions under the photos.
Images of an informative nature should be favored as opposed to those with a purely decorative purpose.
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