In general, people don't like to wait, no matter where they are, no matter what they are doing. When you search for information on the Internet, you need a clear answer right away. And this is also the case for the majority of Internet users.
It is in the interest of companies to have a website with a fast loading time.
Here are 3 main reasons why your site should load quickly.
Site speed is an important factor in SEO
The fight for high search engine rankings will never end. Every day, millions of companies do their best to position their websites above the competition.
To do so, they carry out regular activities to optimize a website. And one of the very important factors in search engine optimization is improving the speed of the site.
Google has secrets. Some of them are still not disclosed and others have been revealed such as the fact that Google does not like slow websites; therefore, they could be penalized in the ranking. Of course, no website wants this and certainly not yours.
Optimizing the loading speed of the pages of your site means improving the user experience and therefore the possibility to convert that user (Purchase, answer to a survey...). We are talking about optimizing the technical part of his site for SEO.
To what extent can a slow website can affect SEO rankings?
Even with a well-balanced SEO strategy that has many advantages, a too long loading time will result in m
In the end, there's no need to play with this aspect of your website. The drop in SEO ranking is a negative point. At the same time, anyone who visits the site will probably not end up buying because of the bad experience they will have.
Faster access to information equals a better user experience
Active Internet users have to deal with hundreds of pieces of information on a daily basis. This shows that the Internet keeps them busy. And we all know that no busy person likes to wait.
That's why, once users visit a website, they expect to receive the necessary information as soon as they click on a page. Otherwise, they will look elsewhere. This affects not only the user experience, but also, in a more advanced way, the ranking of the website.
To explain this point, I need your full attention. When a user accesses a slow website, they tend to move away from it quickly. The consequences of this action are :
A high bounce rate - the percentage of site visitors who leave the site after viewing a page)
Fewer opportunities to share content
The Google registry classifies the website as irrelevant for the user's needs.
As you can guess, these 3 points have a direct relationship with the ranking of the site in SERP because it will not be considered as an important source of information.
Mobile internet users are on the rise
Since the great explosion of smartphones, more and more people are accessing the Internet through their cell phones. Every year, thousands of Internet users around the world surf the web with their cell phone.
Users who connect online through their mobile mainly need information when they are on the move, in other words, as quickly as possible. So making them wait has the same consequences as the point I developed earlier.
Moreover, for online stores, the speed of websites is crucial, for the reasons mentioned and more. A high percentage of online shoppers use their cell phone to make purchases, which also represents a great opportunity.
Therefore, creating an e-commerce site with a fast loading time increases conversions.
How does it work?
Well, as you probably know, in order to buy online, a user has to follow a shopping tunnel (or several pages). Thus, a customer trying to buy from a slow website will eventually abandon his shopping cart.
Conclusion
If you plan to create or promote your website, the question of the speed of this site will arise sooner or later.
To give you an idea, 100ms more loading time on Amazon corresponds to 1% less turnover. When you know they make billions, 1% is huge.
Fast loading websites are more attractive to navigate and they offer a better overall experience to the visitor.
ISocial Plugin