Wordstream test and advice: advantages, disadvantages and alternatives

WordStream is an increasingly recognized company in online advertising management. The system is practical and widely used. Its advantages for managing campaigns on Google Adwords, Bing Ads and Facebook Ads are undeniable. Opinions are generally favorable, although some disadvantages are also mentioned. There are also possible alternatives to WordStream.

Wordstream: definite advantages

Some disadvantages

The alternatives

Wordstream: definite advantages

WordStream is widely praised, whether users comment on its functionality or its ease of use. SEO experts agree that it is an excellent tool to improve paid search engine optimization. With WordStream Advisor, you can manage a multi-target advertising campaign using a single dashboard.

An excellent conversion rate

One of the main advantages of WordStream is its excellent conversion rate. This conversion of site traffic occurs in several modes. This tool helps you create optimized landing pages for potential customers who click on your Google, Facebook and Bing ads. You can take advantage of eye-catching pop-ups, menu bars and embedded forms.

Creating attractive landing pages and pop-ups is quick and easy. WordStream also features a CRO toolkit that makes it easy to create and start high-conversion forms that improve SEO in a short period of time. A single click is all it takes to connect a very large number of client accounts. There is no additional charge if you add additional users to your agency.

Efficient actions

This digital marketing tool allows you to make an accurate analysis of customer accounts. You are able to identify the pace of spending and build detailed reports. You also benefit from a follow-up of your last modification.

By logging in to WordStream every week, you receive relevant and automated alerts to help you prioritize the actions you need to take. Using algorithms based on industry data, you receive expert recommendations. The customer center is very active and allows you to evaluate your workflow so that you can take the most effective actions.

WordStream provides a performance dashboard where you will find a summary of each client's Google Ads, Bing and Facebook campaigns. They are grouped together to promote consistent management.

Some drawbacks of Wordstream Advisor

If all customers declare their satisfaction with the use of WordStream, some technical details may be annoying. Also, not all users who manage large and complex campaigns seem to benefit from great optimization. A tool that would allow segmenting the data by conversion type is missing. They would also like to be able to compare data other than that provided by the dashboard.

Alternatives to Wordstream

The possible alternatives do not bring much compared to WordStream. HubSpot Sales, Freshsales and Cin7 have all received awards, but it all depends on your specific needs.